DIGITAL / PAY PER CLICK
In the digital marketing battlefield, Pay Per Click (PPC) advertising is a targeted fast track to increasing your visibility. At Radar, we’ll help your brand rise above the digital noise with well structured and highly effective PPC campaigns that generate results.
Well-structured, highly effective Google Ads and paid search campaigns that put your brand at the top of the results - and only cost you when someone genuinely interested clicks. From our Liverpool HQ we work with brands across Manchester, Cheshire and the North West - and with international clients across the UK and worldwide.
WHY PPC
WHAT'S INCLUDED
Every campaign is structured, tracked and continuously improved - so your budget flows to the activity that generates the highest return.
Ads structured by specific audience groups, targeting the keywords those audiences are already searching - traffic from users who have shown real interest.
You typically only pay when users click through to your website, so only people interested in what you offer cost you money.
Easy-to-access live dashboards covering spend, conversions and traffic in one place - track and report on campaign performance any time.
Weekly updates on account performance allow budgets to be shifted to the top-performing activity, backed by in-depth keyword and competitor research.
Comprehensive conversion tracking shows which campaigns generate the highest return - so ads are measured on the sales and leads they actually produce.
A comprehensive review of every 30 days of activity: what worked, what didn't, and the key learnings we compound into the next month.
HOW IT WORKS
It's a marathon, not a sprint: careful planning and thoughtful analysis before committing budget is how we maximise the effectiveness of every pound you spend.
We start by thoroughly understanding your product or service - market and keyword research, competitor analysis, and a review of your website and any ongoing campaigns.
We identify and trial keywords, build a scalable account structure, and create multiple variations of ad headlines and supporting copy.
Once the ads are ready, we launch the campaign and manage your bids to maximise efficiency. At this point we'll share a live dashboard.
We continuously monitor and analyse account performance, providing regular reports to identify opportunities and implement improvements on an ongoing basis.
SELECTED WORK
Why are my ads not showing at the top of search results?
Often when we speak to new clients who have previously explored PPC with limited success, a first look in their accounts shows their ads losing out to key competitor activity. Sometimes this is down to factors like monthly budget - but more often the account structure, keyword targeting and ad quality can be significantly improved. An account audit will show exactly where.
What is a Quality Score?
Google's Quality Score ranges from 1 to 10, evaluating ad quality against competitors. Platforms like Google consider everything from keyword relevance to ad copy, landing page quality and user experience. A high score improves ad visibility and bid pricing, making it a vital metric to optimise.
How am I charged for PPC campaigns?
For PPC campaigns you'll be charged directly by platforms such as Google and Bing for media costs. Payments are triggered once you reach a specified threshold - for example when the account spends £200 or every 30 days, whichever comes first. Management fees are agreed transparently with us up front.
Do you provide PPC management for businesses outside Liverpool?
Yes. Radar is a Liverpool-based agency - our HQ is at The Vanilla Factory in Liverpool city centre, with flexible workspace at The Express Building in Manchester. Most of our clients are across Liverpool, Manchester, Cheshire and the wider North West, and we also deliver campaigns for brands across the UK and for international clients worldwide. Live dashboards, written reports and regular reviews keep everything transparent wherever you are based.
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